Things Fall Apart Opposites do not Attract Essay Example For Students

Red worm food preferences and the rate of consumption Research Proposal

Red worm food inclinations and the pace of utilization - Research Proposal Example The vast majority of these nations previously began the reusing of their trash. Many reusing plant were worked for plastics, metals, and biodegradable waste however dumping of waste on landfills is as yet being polished. The pace of reusing of biodegradable waste was the significant trouble for the vast majority of the landfills. The quicker pace of waste contribution when contrasted with the waste corruption to the landfill pushed numerous legislatures to search for another option and quicker method of breaking down natural waste items (Recycled Organics Unit 9). Decomposting is a procedure by which natural waste issue is covered or stopped to permit bacterial deterioration to happen. Bacterial deterioration of natural waste is normally happening in trash landfill yet its pace is moderate. Different techniques were utilized to permit quicker deterioration of natural waste in trash landfill. Utilizing worms to build the pace of transformation from natural waste to fine natural materials is known as vermicomposting (Munroe 1). The consequence of decomposting is the fertilizer creation. Fertilizer is a fine, supplement advanced, soil-like materials from the disintegrated natural waste. Manures are utilized as a natural compost by ranchers. The utilization of worms in decomposting, which is known as vermicomposting, would create a vermicompost. Vermicompost resembles manure and both are utilized as a natural compost. Since the pace of creation of vermicompost is quicker than the manure, the utilization of vermicomposting in natural compost creation and natural waste administration reusing is supported (Recycled Organics Unit 9). The expanding prominence of vermicomposting on both waste administration and manure creation prompts the expanding request of worms. The worm, explicitly night crawlers, culture is called vermiculture. Vermiculture is a procedure by which night crawlers are sustained and taken care of in a container or other stockpiling materials to build their numbers. The number and proliferation pace of the worms ought to be sufficient to support a standard collect (Munroe 1). In spite of the fact that vermicomposting utilizes night crawler, there are just a few types of worm that could be utilized and promptly accessible for vermiculture. There are three kinds of night crawler in particular epigeic, endogeic, and anecic type. Epigeic sort of worm blossoms with the outside of the ground. This sort of worm benefits from fine or rotting natural issue promptly accessible on the ground. Then again, endogeic sort of night crawler flourishes in the ground. This sort of night crawler makes and lives in an even opening inside the ground. Endogeic worm surfaces seldomly on the grounds that it as of now benefits from natural issue conferred inside soil. Anecic kind of worm makes and lives in vertical opening inside the ground. The vertical tunnel fills in as their assurance and section to the outside of the ground to acquire food around evening time (Recycled Organics Unit 13). Epigeic sort of night crawler is utilized primarily in vermicomposting yet anecic type could likewise be utilized notwithstanding the epigeic. Despite the fact that there numerous types of epigeic night crawler that can be found in decomposting and vermicomposting region, Eisenia fetida is the most generally utilized species in vermicomposting especially in mild nations on the grounds that the pace of natural issue usage and propagation is quick, the scope of resistance to concoction and physical

How to Cope When You Are Alone on Thanksgiving

How to Cope When You Are Alone on Thanksgiving Social Anxiety Disorder Coping Print How to Cope When You Are Alone on Thanksgiving By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Updated on August 17, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Jose Luis Pelaez Inc/Getty Images Being alone on Thanksgiving can feel challenging. This holiday is a time of year that many people spend in the company of family and friends. If you live with social anxiety disorder (SAD), you might find yourself alone this time of year. Perhaps you turned down invitations to gatherings because of your anxiety, or maybe your relatives live out of town. Whatever the reason for being alone, there are ways that you can feel less lonely. In general, there are three ways to cope. Accept that you are alone and make the most of your time.Find people to spend time with so that you dont feel so lonely.Spend the holiday making plans so that you will not be alone this time next year. Accept Being Alone Accepting being alone doesnt necessarily mean staying home and feeling lonely. There are many things that you can do on Thanksgiving that put you in the company of people, or connect you with people, while you are still alone. Travel Traveling can take your mind off being alone on Thanksgiving. Try visiting one of the cities hosting a Thanksgiving Day parade; for example, the Macys Day parade is held every Thanksgiving in New York City. If you want to escape being alone on Thanksgiving altogether, choose a country that doesnt celebrate Thanksgiving or where it takes place on a different date, such as Canada. Tip: If you dont want to travel alone, join a tour for single travelers. Write Letters Take the day to write letters or emails to family and friends. Connect with people whom you might not normally contact, and plan for possibly reconnecting and not being alone on Thanksgiving next year. You could even try writing a letter to yourself. Plan on opening it next year to see what you were thinking and feeling, and observe what changes you have made and how things have improved.   How to Journal Write Effectively to Ease Anxiety Become a Sports Fan Thanksgiving is a perfect  day to become a sports fan. Spend the day watching football games, learning the rules of the sport, and choosing a favorite team. Having a little knowledge of sports can also be helpful when making small talk. Next year you might find yourself hosting a Thanksgiving football gathering instead of being alone on Thanksgiving. Be Productive Make it a productive day and get your house organized.  Clean out closets, get the paperwork in order, make to-do lists,  and generally get control of the little details in your life. You will end the day with a feeling of accomplishment, and the ability to focus on your relationships with others because your life is manageable. Get Outdoors Depending on your climate, Thanksgiving day can be a marvelous time to head outdoors for a nature walk or hike. A 2017 study published in PLoS ONE showed that an outdoor activity such as hiking results in a more positive and less negative emotional state compared to just sitting or even compared to walking on a treadmill indoors.   You might even cross paths with other nature lovers who are alone on Thanksgiving. If you dont like the idea of walking alone and are an animal lover, plan to adopt a dog to accompany you next year. People Watch If you cant be in the company of others, you can at least get out and be among people. Although most businesses will be closed on Thanksgiving Day, you are likely to find restaurants and coffee shops that are open. Choose a spot where you can sit and watch people come and go. If you feel self-conscious sitting alone, bring along a newspaper to read or a laptop to check emails or surf the Internet. Find Companions Even if you are alone on Thanksgiving, that doesnt mean you cant reach out to others. The best way to do this is often to put others needs ahead of your own. Who else might be lonely this time of year? Who else is wishing that they had a companion? When you can answer those questions, you will have found a way to ease your own loneliness. Volunteer Volunteering to help those less fortunate during the holidays will make you feel good and also help minimize feelings of being alone on Thanksgiving. If you dont want to go the traditional route of helping out in a soup kitchen or with a food drive, there are still lots of opportunities to donate your time. Perhaps your local animal shelter needs help taking dogs out for walks or a seniors residence would like visitors for their guests who are also alone on Thanksgiving. Volunteering is an excellent  way to be thankful for what you have and to realize that your situation could be worse.   Why Being Good to Others Is Also Benefits You Get in Touch With Others Who Are Alone Thanksgiving does not have to be spent with family. If you know of coworkers or acquaintances who are going to be alone on Thanksgiving, ask if they would like to spend the holiday together. Start your own holiday tradition and plan a Thanksgiving gathering to create new friendships. Play card games to stimulate conversation and get to know each other better Plan for the Future Perhaps you turned down invitations to dinner this year because of your anxiety. Make a promise to yourself that next year will be different. A year is plenty of time to get control of your anxiety and reconnect with people in your life. If all else fails and you still find yourself lonely on  Thanksgiving, simply try to make it through the day. Remember that it is only one day out of the year and that it will be over before you know it. Make a vow to yourself to get help for your anxiety so that it doesnt interfere with making plans for next Thanksgiving. 8 Ways to Stay in Control of Your Social Anxiety A Word From Verywell If severe social anxiety is preventing you from connecting with others at Thanksgiving or other times of the year, it is best to make an appointment with your doctor. SAD is a highly treatable disorder with good success rates for both therapy and medication.

The African American Peoples Fight for Equality Essay

The Civil Rights Movement is the story of the struggle of African-American people and their fight for equality. Although exceptional leaders such as Dr. Martin Luther King Jr., Rosa Parks, and Ralph Abernathy fought long and hard and carried the burden of the movement on their shoulders, they were not alone. The struggle was fueled by the commitment and the hard work of thousands of everyday people who decided that the time had come to take a stand. The fight for equal educational opportunities for African-American students has left its indelible mark on the history of the state of Alabama. Alabama fought to maintain its binary public educational system. Through numerous memorable demonstrations and landmark cases African-Americans were†¦show more content†¦Although this problem was more prevalent in the South, it was not only restricted to the Southern states. Within the South, the ideology that was indoctrinated was that in order to keep the natural order of society, African-Americans should be keep un-educated. An educated African-American could become a danger and a threat to the way of life for many whites in the South. Some people clung to the belief that African-Americans were incapable of learning anything other that the most rudimentary facts and so any attempt at a proper education was a wasted effort. The despicable and long tolerated â€Å"Jim Crow Laws† hung ominously over the South like storm clouds threatening to burst into a tornadic rage at any given moment. The name Jim Crow is a label that was given to the segregation laws enacted by state lawmakers, mainly in the South. Although these laws were in place to prohibit African-American citizens in many areas of daily life, a key factor was education. Education is the doorway to improving one’s life. Without a good education no one could adv ance themselves in society. A poor education guaranteed a poor lifestyle for the African-Americans. Separate Is Not Equal The Supreme Court’s ruling in 1896 established that facilities for African-Americans and whites could remain separate as long as they were equal. This concept was never fully applied in its entirety in the South. The separation of races was notShow MoreRelatedThe Importance of the Civil Rights Leaders Essay1391 Words   |  6 Pagesfought for equality and freedom for African Americans. Over 70% of African Americans were experiencing segregation and discrimination during the civil right movement. African Americans only had one another for support, so during this time African Americans appreciated civil right leaders. During the civil rights movement, many leaders helped African Americans cope with changes that they were experiencing. Some African Americans looked up to civil rights leaders, because they were African American, so theyRead MoreGke 1 Task 21300 Words   |  6 Pagesrights organization known as the African National Congress. The purpose of the African National C ongress was to demolish racial segregation and discrimination. The two most significant social changes made by Nelson Mandela was his uniting of a fiercely divided country and his creation of a truly democratic society in South Africa. A great leader will always fight for what they believe in. Nelson Mandelas dream was building a society in which all South Africans could live in freedom and prosperityRead MoreEquality for African Americans After writing my newspaper article on the NAACP, I realized that800 Words   |  4 PagesEquality for African Americans After writing my newspaper article on the NAACP, I realized that the African American community needed a renewed sense of belonging, like all the other communities have in this day in age. This sense of being is better known as equality. Webster’s dictionary defines equality as having the same rights, social status and opportunities as others. The African American community has yet to reach a plateau were they are seen as equals. Equalities for African Americans areRead MorePoem Analysis On I, Too, Sing America 1611 Words   |  7 Pagesthe poem â€Å"I, Too, Sing America† by Langston Hughes, he envisions a greater America, a more inclusive America where all the races can proudly represent themselves as American citizens. Hughes was a leader of Harlem Renaissance, and had tremendous pride of his race as an African American. However, during that time period, African Americans were being considered as second-class race, and they were being segregated in every aspect th roughout the country. Hughes could not tolerate seeing his fellow brothersRead MoreWhy We Can t Wait By Martin Luther King Jr1254 Words   |  6 Pagesweather with the discrimination that black people were trying to overcome. In addition, black people were facing judgment, unfairness, poverty and lack of education. However, today black people often can get what they want and they come together and fight for their freedom and justice. Martin defines the year between 1962 and 1963 as the only time that black people came together and fought for their freedom. He organized peaceful protests, where the people marched on the street. Martin describes theRead MoreMartin Luther King Jr.: How Society Changed859 Words   |  4 PagesDuring the course of the Civil Rights Movement in the 1960s, there were several black and white supporters who had brave roles. The most prominent and persistent activist of African American rights movement was Martin Luther King Jr. King’s ideas sparked the ideal perspective of equality. Martin Luther King Jr. fought for equality by organizing marches, giving powerful speeches, and staying positive through adversity. Martin Luther King Jr. knew of the constant racism and cruelty in Birmingham, AlabamaRead MoreThe Reasons For The American Revolution992 Words   |  4 PagesAlthough the outcomes of the American Revolution only affected rich, white landowners at the time, it unknowingly provided the stepping stones that will later create equality and liberty for all people in the United States. This historic revolution provided a representative democracy in which future generations may pass or amend laws based on the people’s needs; a radical thought at the time. Other countries since then, such as France and Haiti, have followed the footsteps provided by America inRead MoreThe Pivot Moment: Emmett Till ´s Murder Essay1063 Words   |  5 PagesSuch a pivotal event had a lasting impact on many Americans from Emmett Tills murder, because of significant decisions that people made, the history of lynching, and historical context. First of all, the decisions made by particular individuals, who were involved in Emmett Tills murder, contributed to the impact of this pivotal event, because the risky decisions made people aware of what they were capable of, especially for African Americans. Emmetts great-uncle, Mose Wright, was one of thoseRead MoreEssay On Differences Of The 1950s And 1950s761 Words   |  4 Pagesboth decades of America during the 1950s and 1970s. The struggles with war and political drama, and equality remains similar; while they differ within relationship roles between men and women, the similarities abundantly override the differences. First, I will reveal why war and political drama of America were similar in the decades mentioned above. According to The 1950s. History.com (2010), Americans in the 1950s were confident the future would be tranquil and prosperous in the nation after WorldRead MorePolitical Leadership And Its Effects On African Americans1393 Words   |  6 Pagesleaders are expected to have the power to fight for the people’s rights to any opposing or discriminating the people. During the colonization time, most of the people from African countries were colonized by the Western countries that lead to the movement of these people from Africa to western Countries and America so as to serve as slaves. As such, the population of Africans in America increased at a very high rate which impacted on the Africa American people to be exposed to slavery, suffering

The Customer Service Manager At Yara North America

Michelle Kitzmiller is the Customer Service Manager at Yara North America. Yara North America is a division of Yara International and is a fertilizer and industrial chemical company. Her team consists of 11 employees in varying roles. The goal of the customer service team is to ensure the sales order process goes smoothly for everyone from order placement to delivery of product. Michelle’s task is to lead her direct reports in a way that allows them to accomplish this goal in the most effective way possible. As a manager who is responsible for scheduling, facilitating, training, and supervision, she would be considered a First-line Manager; however, much of her role as manager also includes responsibilities of a Middle Manager such as strategy implementation and coordination. The skills she utilizes in her job testify to how she is able to accomplish all that her role entails. When Michelle joined Yara, she was hired as a Customer Service Representative. She used her knowledge of the customer service roll to work her way up to a Regional Sales Manager. When the CS Manager position became available, it was a natural transition for her. She knew the customer base as well as how the order process was supposed to flow. Most of all, she had the motivation to manage. Checklists and task managers are the techniques that help keep Michelle on track. She uses these tools efficiently to schedule her time so all obligations can be met. As a manager of 11 employees in a highly

What Justice Means to Me Free Essays

In social institutions, justice is the very first virtue. On the other hand, truth would be considered to be of systems of thought. In the case of theories, certain revisions could be done if it is found to be untrue. We will write a custom essay sample on What Justice Means to Me or any similar topic only for you Order Now Even if the theory seems to sound elegantly, changes would be required on it. The same thing applies to laws and institutions. If these laws and institutions are untrue, they would be reformed, or worst, they would be abolished. Utilitarianism states that a moral action is the â€Å"greatest good for the greatest number of people† (Mill, 1863). But each and every individual has the ability to discern based on justice that the wellbeing of a whole society does not often overrule the wellbeing of its citizen. Justice rejects the idea that an individual could lose his freedom for the benefit of the other individuals. In a society, justice must provide the equality which the citizen or the people should receive. Their rights should be protected by justice and that inequalities are reduced, if not totally removed (Rawls, 1999). Justice for me is fairness. It is a way to give the things that is due to a person or an individual who experiences unjust treatment. Each and every individual should experience equality especially with regards to rights and liberty, comparable to that which is experienced by other people. In addition to this, if there is the presence of social and economic inequalities, it should be reformed. The inequalities should be arranged in a manner as to be rationally anticipated to be to everyone’s advantage. Also, it should be fixed as to make positions or offices open to everybody, and not only to a specific individual or group of individuals. In a case stated by Claire Andre and Manuel Velasquez, an individual named Beatrice Norton who was fourteen years old worked in a cotton mill just like her mother. Few years after, she had stopped from working due to problems with regards to her health. Exposure to the cotton dust in the cotton mill had resulted to a disease called â€Å"brown lung†. â€Å"Brown lung† can is a chronic disease, and if it gets out of hand, it could be fatal. The symptoms of brown lung are similar to asthma and emphysema. Due to this disease, she was not able to work anymore and provide money for herself and to her family. As such, she asks for the government’s help in giving justice to what she had experienced. More specifically, she wanted to receive stability compensations from the government. Another case talks about Mrs. Vinnie Ellison’s husband who also worked in a cotton mill. Her husband had experienced difficulties in breathing and her husband’s health was in serious problem fulfilling his job due to this. Mrs. Ellison’s husband was fired because of this. Aside from being jobless, Mrs. Ellison’s husband had no pension, as such, they had difficulty living (Andre and Velasquez, Spring 1990). In these two incidents or cases, both Beatrice Norton and Mrs. Vinnie Elison, only wanted what is due to them or to their loved one. They wanted to be treated equally or fairly as to what they had experienced. They had worked for the cotton mill for years and morally speaking, the victims should be given compensations or financial help. In this way, their efforts, labor and loyalty to the company could be rewarded. In a just society, they should not be treated indifferently and that justice should protect them as well, just like how it protects other laborers or workers experiencing other diseases. As a Criminal Justice professional, I would see to it that they would be given what’s due to them. I would try to investigate and check if there’s any fault, mistake, neglects or shortcomings done by either Beatrice Norton and Mrs. Vinnie Elison or the cotton mill. I could readily give help or assistance to the victims of the â€Å"brown lung† in receiving at least a small compensation to pay for their medications. The improvement of their health could also be pushed through as deliberations and investigations go on. I would also help in granting pension to these victims if it is found that they had not committed any shortcomings as to endanger their own selves to the disease. In the case of the cotton mill, I could assist them in finding a suitable compensation or pension for the victims without incurring much loss to the mill. Their policies could also be revised in order to adapt to these problems in the future. Certain safety regulations can be pushed through the court for the cotton mill to create or improve existing health or safety regulations so that the well-being of the workers could be addressed. If the court finds that the victims did not follow such regulations then, they may not receive what they want fully since it is not due to them. Distributing wealth and good things in life that is equally deserved by one could be thought through common sense be given based on moral desert. Justice is happiness according to virtue. While it is recognized that this ideal can never be fully carried out, it is the appropriate conception of distributive justice, at least as a prima facie. As a Criminal Justice professional that considers that justice is fairness, this conception is already eliminated or disregarded. Identifying the necessary criteria in this situation seems to be impossible. In addition to this, from the point of view of distributing according to virtue, moral desert and legitimate expectations are neither eminent nor identifiable. Therefore, it can be a fact that individuals who take part in certain arrangements receive claims from one another because of the existing agreements which were made. In the case of the â€Å"brown lung† cancer, certain agreements could be arranged in order to come up with a fair decision that would not push one side to the losing end. By creating an agreement between the two conflicting identities, they could receive claims and equality or fairness can be served. Furthermore, the principles of justice as fairness that maintains a fundamental structure do not pertain to moral desert. Through justice as fairness, there would be no predisposition of share distribution that would keep up a correspondence with it. How to cite What Justice Means to Me, Papers

Swatch Group Essay Example

Swatch Group Paper The global watch Industry Is an Industry that Is In midst of change, where technology considered high-tech Is now considered behind or companies who were leaders are now just fads. The Swatch group falls in this category as it is a company facing the issues of the necessity of reposition itself, facing increased competition and higher than normal production costs. The swatch group seems to be in a stage in their company that has kept growth low, and the future shaky thus a strategy has been set forward for the company. The recommended strategy of partnering with Titan Industries is a strategy, If Implemented properly will be able to deal with someone of these core Issues at hand. The strategy Is aimed to reposition the company, while taking advantage of external opportunities such as international expansion and lower production costs. In the following document, a closer insight into the watch industry and the swatch group itself gives a better more in-depth look of its current strategies, external/internal threats and opportunities and other possible strategies with the partnership as the ultimate outcome. External The global watch industry has been consistent and continually provoking more interest. The watch industry has usually in the past used a horizontal structure in which suppliers, craftsmen and sub-contractors supply movements and external parts to assemblers , who in turn put the final product all together. Although in rare instances the use of vertical structure has been used in the Industry, where the company builds the product completely within the company. We will write a custom essay sample on Swatch Group specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Swatch Group specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Swatch Group specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The Industry takes more of a fragmented stance with more of a spread of players in the Industry. The products primarily offered in the global watch industry revolve around electronic, prestigious, luxurious and appealing watches. Various opportunities and threats in he industry are discussed below as well as in Exhibit A Major opportunities in the industry include the continued technology advances occurring In society, with technology continually advancing opportunities for more Innovative product lines exists and at potentially lower cost production. Another opportunity that exists in the industry is international expansion, as the watch market continues to become more relevant in the world, international expansion is up for grabs. The keys to success for companies in the industry will revolve around companies investing more heavily in R and D to maintain with the technology advances and take advantage of the international opportunities. Another opportunity in the Industry revolves around the ability to continue to produce watches at cheaper costs. Keys to success Include companies being able to locate sufficient outsourcing opportunities with production being cheaper in these locations. The major threats that occur in this industry involve around the market becoming too saturated. Since the ability to produce will become cheaper, in a sense the opportunities for companies already in the industry will also be considered a threat as continued new entrants in the market segments will appear. The same goes for International expansion, as companies expand Internationally, messmates companies are being threatened and requiring defense of their companies. Both these threats will lead to profits being diluted and a market shares being cut in to. Keys to success for companies will be able to fall heavily on their reputation along with maintaining strong existing connections customers to maintain the competitive advantages that exist, taking a more focused differentiation strategy and possibly looking for mergers to defend the international expansion and take advantage of the international expansion at the same time. Internal Assessment The swatch group is a diversified multinational holding company that was formed in 1983 through two Swiss watch manufactures. The swatch group manufactures and sells finished watches, Jewelry and watch components. The group is the leader in the world when it comes to watch making and the group supplies nearly all the components required for the watches. The groups production companies supply watch components and movements to third part watch makers in Switzerland and around the world. The swatch group has a reputation and customer loyalty that is rare and quite positively unmatched in the watch making world. Switzerland had commonly been known well for their ability to produce high quality clocks and relies heavily on its reputation based in its watch market. The Swiss watch represents wealth, power and status and with the swatch group as representative of the Swiss watch market, its stance in strong and trustworthy. The swatch group also relies heavily when it comes to their research and development segment in there company. And this is done rightly so as the companies R and D segment has continued to show innovation that has kept them as a world class company and watch maker. The many continues to enhance and develop the design of watch. This is a vital strength because the swatch group utilizes the end-user as a starting point of the departments research. The issue that arises is that with the continued development of R and D in competitors, this is considered an imitable strength and temporary distinctive competency A rising weakness that the swatch group continues to face is the high production costs the company faces. While most watch companies locate manufacturing activities in countries with lower production costs, swatch continues to remain committed to its Swiss home production. While they may consider this important to their D. AN. F the company, it will and has already started to deteriorate profits which have started to plateau profits. Swatch group can convert this into strength if other options of manufacturing their product is realized and considered. Financial Analysis The Swatch group continues to be a leading force in the global watch industry, as it is considered in value terms as the worlds leading watch manufacturer with 14 percent of the world market. The company continues to see consistent growth around 15 25 per cent per year, and saw an increase in gross sales and gross profits y 7. And 7. 5 percent respectively in 1998. This can be primarily attributed to a repositioning strategy initiated in the early asss, by replacing expensive metals with cheaper brands used to refresh the company and by also reducing its streamlined models from 2500 to 130. Another successful initiative that saw the company become stronger financially was a marketing campaign that saw increase its awareness Tort ten omega watch Increase, Ana Decode stronger especially Witt an average of a 50 percent price point below its main competitor Role. Financially where the swatch group lacked was the fact that there sales have began o plateau at levels around 18 to 20 million units a year. The issue the company faces would be that if sales continue to plateau the company will have to rely more heavily on debt and borrowing as the company moves the future. Attempting to utilize its assets more efficiently is one step, another is reducing costs. Current Strategies The Swatch Group and Hayes currently deploy a differentiation strategy in their company which relies on their ability to create a watch that is able to stand out when grouped in with their competitors. The Swatch group has implemented this strategy and sustained its competitive advantage through innovation and their dedication to quality. Innovation at the Swatch group has been an important cornerstone in the groups development and progress towards the future. Innovation from adapting to technology advances in the watch market to their vertical integration strategy by keeping cost production costs lower through reducing the numbers of parts and automating the manufacturing process. Swatch cut the number of parts from 91 to 51 resulting in production costs of under 10 Swiss francs. The Swatch group also relied heavily on their marketing campaign to create brand wariness for their brands and reinvent the watch concept for consumers. The Swatch group positioned their products as accessory items opposed to time keeping. They did this through creating fashionable designs, creating large scale advertisements, limited editions and event sponsoring. The ass they switched their distribution channel to swatch concept stores where the brand products were displayed. A final important part to the Swatch group was the vision set out by Hayes (CEO). The Swatch group wanted to convey a message like no other watch brands in the watch market. Hayes and the swatch group made it clear that the group wanted to target ND be present in all market/ price segments from top to bottom and willingness that the group would be able compete in the markets. Key Issues After clearly seeing the nature of business the swatch group takes, it is clear the Swatch group has a couple of different issues that need to be addressed in order for the company to move in the right direction. The issues the swatch group faces is first that currently their position in the industry is ambiguous and needs to be re organized/ re positioned to give a clearer out look o the future. They are being seen by consumers as Just a fad of the earlier days and Ewing over looked by upcoming and exciting watch industries like Timex. Another is their high manufacturing costs of producing watches in Switzerland which is becoming a strain on the company financially. With more and more of the competition looking for outsourcing possibilities in countries with low cost production solutions, the swatch group has started to fall behind. The problem has really started to affect the company and stands at the forefront of their issues. Continuing to manufacture in one of the most expensive countries in the world and began to take a toll on the company. Another issue that is posed on the swatch group is the increasing competition and different market niches. With companies beginning to take Autocue Transliteration strategies In tenet companies, certain market segments and price segments are becoming increasingly more competitive. This stands as a serious issue for the swatch group as they are present in all market segments and price categories and can result in decreased net margin. Strategic Alternatives The first alternative that Swatch group can pursue is moving manufacturing out of Switzerland into Asia, countries with lower cost production solutions. This will lead to watch taking a cost focused strategy approach. By moving production out of Switzerland the swatch group will be able to maintain with its competitors in regards to production and its productions costs will move from a weakness to strength. By moving production out of Switzerland and still be compliant with the Switzerland government, the swatch group will be able to continue forward with growth and have more to invest in their R and D department. The second alternative that the Swatch group can pursue is a strategic partnership with titan industries (a watch making company based out of India) which will help with the many reposition itself internationally, significantly helping its efforts of gaining more international recognition. Titan industries is also another extraordinary success story in the industry, there expansion has been quick, profitable and recognized by the industry. In this broad differentiation strategy an alliance with a company like titan suits swatch well, as both are looking to continue to grow internationally and avoid the wide spread of competitors continuing to enter the market while both focusing primarily on the watch industry. With immense domestic demand and low cost labor, titan seems to be an exciting and profitable opportunity. The third alternative that swatch can explore is reorganizing its product portfolio. With continued increase in competition especially with competition in niche markets tightening up, swatches current strategy of attempting to be present in all market and price segments seems to have expired. In this focused differentiation alternative swatch will focus their attention on their product lines that are more profitable for the company and abandon their other markets. This means swatch will put more focus on their middle to luxury market segments. This will create a more of a focused differentiation approach strategy. Criteria and evaluation of alternatives by criteria In determining which option will best suit the Swatch group and lead them to more prosperous future, the alternatives that have been discussed need to be asses against three criteria. The first criterion that needs to be met in order to ensure future success for the alternatives would be to produce a positive NP (Net Present Value). The second criterion that needs to be assessed is how each alternative will affect the companys long term sustainability. The final criterion that will be assessed or each alternative is risk level of each possible direction, in the sense evaluating if any of the alternative imposes any greater risks on the Swatch group or the risk of the strategy failing In the first alternative of moving production out of Switzerland with regards to the first criteria of NP, this criterion would produce a NP of $5,333,543,488 which satisfies the criteria. In terms of long term sustainability, moving production out of Switzerland could play a positive role with this criterion. As production is being moved out, costs will De raceme, growth can De Increased as cap tall can De ovate to toner important initiatives of the company and the selling price can be readjusted. The risk level of alternative is tarnishing the Swiss made label that has been the foundation of the company. If consumers drop the product because the prestigious label has become cheaper the company could lose market share in the higher to middle end market segments, which would hurt growth in the company and the futures outlook. The second alternative of partnering with titans industries, creates an NP of $9,027,460,032 which is not only positive, satisfying the first criterion it is the largest NP produced, a important factor to consider. With regards to long term sustainability, this alternative seems to be the strongest in this criterion. With the company needing to reposition itself and create a firmer outlook in a fickle industry, partnering would create the companys outlook stronger and create a synergy between two rising companies looking for international expansion. The partnership would assist in lowering costs, opening up new markets, benefiting from economies of scales, combining assets, advanced growth and competition advantages. The risk level of this alternative is the possibility of losing some of its Swiss made label, which could hinder the future. Also since titan had failed in an alliance earlier, the possibility of failure is possible. The last alternative of reorganizing their portfolio by reducing their product line to the most profitable product, satisfies the first criterion producing an NP of $5,447,279,600. With long term sustainability, the company would be able to see growth through focusing on their most profitable product lines, except costs would increase because the producing these higher end market segments would be more expensive. The risk level of this alternative is that consumer would be lost resulting n lower revenues and if they cant attain higher market share in the product lines they focused on the company would not see growth. The pay out of this alternative might not be worth the risk of consolidation of the products. Recommendation and Implementation Based on the evaluation of the alternatives, the recommended strategy to implement is to create a strategic partnership with Titan industries. The criterion shows that this alternative would be the most attractive in dealing with the key issues the Swatch group faces in the future. Profits would be increased, costs would be reduced b, intention reduced and the company would be repositioning itself for the future. Implementing this strategy would have be done delicately and ensured that not too much time is spent to distract them from moving forward. First part of production would be moved to India resulting in redistributing the cost savings in R and D and some production kept in Switzerland to attempt to keep the Swiss made label. A marketing campaign would be implemented to create a view of the future for the organization and ensure consumers know where the organization stands. The marketing campaign would involve social networks, heavy advertising and the SE of celebrities from all over the world wearing the watches. Then continue to produce product lines, with a more international aspect being implemented so new markets are created. Competition will then be targeted, innovating together by destroying images of others and increasing market share of their own. Avoidance of WOO De nope In tens partnership to rely more on current assets AT ten alliance. Limitations and critique of recommendation While this strategy of partnering with Titan industries seems to look strong and quite promising for the organization certain limitations exists. The first one being that Titan had already tried to work with a partner to develop internationally and move forward, this company being Timex. While a failure seems possible, the difference in this scenario is that both companies are more suitable for a partnership opposed to the partnership with Timex, who really never needed one and was becoming strong on their own. In this scenario swatch and titan need each other more then Timex needed titan. Another limitation that occurs is the fact that even though some production stays in Switzerland, the Swiss made label needs might be tarnished. While this risk seems possible, a proper advertising campaign can mitigate this risk and help the organization move forward without fear of this really hurting the company. The limitations are a concern only if the Swatch group does not commit fully to this strategy. Exhibit 1 External Analysis Opportunities and Threats: Opportunity: New Markets * Opportunity to expand internationally with new markets being produce * Deciding whether to enter the markets or not * With new markets being entered, hype/ attention will be back on swatch * Technology advances creating new markets Opportunity: Low Cost Production solutions Over seasons markets open to inexpensive cheap labor * Could be considered a threat if not taken advantage of * Lower costs of production leads to lower overall costs and higher profits Threat: Market saturation * Companies investing more in research and development in niche markets(RD) * Heightened competition in focused markets, creating tougher markets to compete in Threat: New Markets * International expansion helping companies move internationally, and steal market share from other companies * New competition taking advantage of innovation in the industry, creating new product lines Conclusion: To take advantage f these opportu nities means to take advantage of them now before they disappear. In the watch industry, it seems of late its becoming an ever changing industry where position needs to be firm. With regards to the threats, if they arent dealt with they can be a serious detrimental issue to a business in the industry. Swatch Group Essay Example Swatch Group Essay S Swatch Group products are distributed mainly via a global distribution networkthat has been carefully selected by Group subsidiaries. The network is developed through shops in its own name or under the Tourbillion brand. However, in order to maintain a direct link with end consumers, the Swatch Group has created a retail section that develops global retail strategies and new approaches to consumer markets, including monobrand stores  and a network of multibrand prestige watch and jewelry boutiques. The Swatch Group’s monobrand boutiques retail products from a single brand.They come under the control of the brand and management of the country in which they are located. The multi-brand Tourbillon boutiques are managed by Swatch Group Les Boutiques. The Swatch Group is continuing to raise its profile at airports, notably by running watch and jewelry boutiques in Paris (Roissy-CDG and Orly), Nantes and Nice through its Tech-Airport company Swatch Group Distribution was formed in 2001 with the objective of providing worldwide support to Swatch Group companies in their efforts to supply customers with products in a more rapid, reliable and cost-effective way.Swatch Group Distribution has established regional service centers, among them the European Distribution Centre (EDC), enabling the replacement of countless local warehouses and information systems with a common distribution platform. Twelve brands and thirteen national companies benefit from services provided by the EDC, which handles several million watches, items of jewelry, and items of advertising material each year. Thousands of packages leave the packing lines each day to be delivered directly to over 10,000 retailers across Europe within 24 to 48 hours. PromotionThe promotion is carried out beyond that with the usual television advertising campaigns and on the printed publication paper, also with the creation of own events (festivity to Zermatt for the one hundred-milion produced clock) and wit h the presentation of particular models in places appointed for other uses (Triptycon model with a decoration regarding the feeding, introduced in the fruit and vegetable markets) beyond to the sponsorship of initiatives at a high technological and ecological content which the World Solar Challenge (competition for vehicles moving with solar energy that is carried out in Australia).The ongoing partnership with MTV brought increased presence in the digital arena. The Swatch MTV Playground Creative Competition, attracted more than 1700 entrants. The promotion depends on the brand. Therefore each brand has its own promotion strategy, for instance Omega’s strategic promotion is going to be described: Global advertising campaigns, a glossy lifestyle magazine and a strong web presence continued to figure prominently in Omega’s innovative technologies were produced for boutiques and social networking sites.Omega created print and online campaigns and a series of television co mmercials for the Vancouver 2010 Olympic Winter Games. Print, television and online campaigns supported the launch of the Ladymatic. Oscar-winning actress and brand ambassador Nicole Kidman is featured in the advertisements. After an absence of more than a century, golf will be included in the Rio 2016 Olympic Games. Omega’s TV spot welcoming the sport back underscores its involvement with golf and the Olympics.